The iconic British brand Austin is back with a bang, rolling out customer deliveries of the Austin Arrow EV, a sleek, retro-inspired electric roadster that blends vintage charm with modern eco-friendly technology. This isn’t just a concept car—it’s hitting the streets, bringing the joy of classic motoring to a new generation without the noise or pollution of old-school engines. In this article, we’ll dive into what makes the Austin Arrow EV special, its specs, who it’s for, and why it’s creating such a buzz in the electric vehicle (EV) world.
What Is the Austin Arrow EV?
The Austin Arrow EV is a modern take on the legendary Austin Seven, a car that defined affordable motoring in the 1920s. Austin, a British automaker with a rich 120-year history, has been reborn under new ownership. The Arrow EV pays homage to its roots with a minimalist design that screams nostalgia while packing cutting-edge electric power. Think of it as a blend of old-school cool and green innovation—a car that looks like it could cruise alongside vintage classics but runs on clean, electric energy.
A Nod to History
Austin Motor Company, founded in 1905, became famous for creating the original Mini in 1959 and the Austin Seven in 1922. The Seven was a game-changer, making cars accessible to everyday people and inspiring brands like Lotus and BMW. Fast forward to 2025, and the Austin Arrow EV channels that same spirit of simplicity and fun, but with an electric twist. It’s built to capture the thrill of driving while being kind to the planet.
Why the Austin Arrow EV Stands Out
Unlike the crowded EV market filled with high-tech SUVs and sedans, the Austin Arrow EV is a niche gem. It’s a lightweight, two-seater roadster designed for those who love classic car aesthetics but want the benefits of electric driving. Here’s why it’s turning heads:
Retro Design Meets Modern Tech
The Austin Arrow EV looks like it stepped out of a 1920s postcard, with features like:
- Cycle fenders: These give it that vintage, open-wheel look.
- Leather bonnet straps: A nod to classic car styling.
- Boat-tail coachwork: A sleek, elegant rear design that screams sophistication.
But don’t let the retro vibe fool you—this car is packed with modern tech. It’s classified as an L7e quadricycle in the UK, similar to compact EVs like the Citroen Ami or Fiat Topolino, making it nimble and perfect for city cruising or countryside adventures.
Eco-Friendly Performance
The Austin Arrow EV is all about fun without the guilt. It’s powered by a 20 hp (15 kW) rear-mounted electric motor, delivering a zippy 0-60 mph sprint in under eight seconds. That’s comparable to a Toyota RAV4 Hybrid or a mid-80s Camaro Z28, but with zero emissions. Its lightweight build—just 1,330 pounds (605 kg)—means it feels even faster, especially when you’re low to the ground with the wind in your hair.
Impressive Range and Charging
With a 20 kWh lithium-ion battery and a 96V electrical system, the Austin Arrow EV offers a range of up to 119 miles per charge. Whether you’re zipping through town or taking a scenic drive, this range is plenty for most daily adventures. Plus, it charges in just three hours, so you’re back on the road in no time.
Key Specifications of the Austin Arrow EV
Here’s a quick breakdown of what the Austin Arrow EV brings to the table:
| Feature | Details |
|---|---|
| Motor | 20 hp (15 kW) rear-mounted electric motor |
| Top Speed | 60 mph |
| 0-60 mph | Under 8 seconds |
| Battery | 20 kWh lithium-ion |
| Range | Up to 119 miles |
| Weight | 1,330 lbs (605 kg) |
| Charging Time | 3 hours |
| Price | Starting at £31,000 (~$40,500 USD) |
| Production | Limited to 120 units in 2025, with plans to scale up |
| Seating | Single or twin-seater options |
Who Is the Austin Arrow EV For?
The Austin Arrow EV isn’t your typical EV. It’s designed for a specific crowd—people who love the romance of classic cars but want to drive sustainably. Here’s who’ll fall in love with this roadster:
Vintage Car Enthusiasts
If you dream of cruising in a car that looks like it belongs in a black-and-white film, the Austin Arrow EV is for you. Its drum brakes, leaf spring suspension, and 18-inch spoked wheels capture the essence of early motoring, but with a smoother, more refined ride.
Eco-Conscious Drivers
Want to reduce your carbon footprint without sacrificing style? The Austin Arrow EV offers emission-free driving in a package that’s as eye-catching as it is green. It’s perfect for those who want to stand out while doing their part for the environment.
Urban Adventurers
Thanks to its compact size and nimble handling, the Arrow is ideal for navigating city streets or winding country roads. It’s a fun, practical choice for short commutes or weekend getaways.
The Story Behind the Rebirth
The Austin brand was dormant for years until John Stubbs, an engineer with a passion for classic cars, bought the rights to the name for just £170 ($211) in 2025. His vision was simple: bring back the joy of Austin’s early cars while embracing the future of electric mobility. The Austin Arrow EV is the first result, built from scratch at Austin’s small Essex facility with a team of just ten employees.
Stubbs drew inspiration from the Austin Seven, a car known for its lightweight design and versatility. “The Seven was simple, modifiable, and loved by everyone—from families to racers,” Stubbs said. “We wanted the Arrow to capture that same spirit, but with modern electric performance.” The result is a car that’s half a kilogram lighter than the original 1922 model, yet packed with 21st-century tech.
How the Austin Arrow EV Compares to Competitors
The Austin Arrow EV enters a growing market of retro-inspired electric vehicles. Here’s how it stacks up against similar models:
Citroen Ami
- Price: ~£7,000
- Range: ~47 miles
- Top Speed: 28 mph
- Vibe: Affordable, urban-friendly, but less powerful and stylish than the Arrow.
Fiat Topolino
- Price: ~£9,000
- Range: ~47 miles
- Top Speed: 28 mph
- Vibe: Cute and compact, but lacks the Arrow’s classic design and performance.
Everrati Restomods
- Price: £100,000+
- Range: Varies (100-200 miles)
- Top Speed: Varies (100+ mph)
- Vibe: High-end, custom conversions of classic cars, but far pricier than the Arrow.
The Austin Arrow EV strikes a balance—more powerful and stylish than budget quadricycles like the Ami or Topolino, but more affordable than luxury restomods.
Why the Austin Arrow EV Is a Game-Changer
Limited Production, Big Impact
Austin plans to build just 120 Austin Arrow EVs in 2025, a nod to the number of Austin Sevens produced in its first year. This exclusivity adds to its appeal, making it a collector’s item for car enthusiasts. However, the company has big plans to scale up production and even expand to markets like India, where more powerful versions could hit the roads.
Affordable Luxury
Starting at £31,000 (~$40,500 USD), the Austin Arrow EV is pricier than budget EVs but a steal compared to high-end electric restomods. It offers a unique blend of heritage, performance, and sustainability at a price that won’t break the bank.
A Sustainable Future
The Austin Arrow EV proves you don’t need a gas-guzzling engine to have fun on the road. Its electric powertrain delivers thrilling performance while keeping emissions at zero, aligning with the global push for greener transportation.
Challenges and Limitations
While the Austin Arrow EV is a stunner, it’s not perfect for everyone. Here are a few things to consider:
- Limited Availability: With only 120 units planned for 2025, getting your hands on one might be tough.
- No U.S. Plans (Yet): Austin has no official plans to bring the Arrow to the U.S., though enthusiasts are already dreaming of ways to import it.
- Niche Appeal: Its retro design and open-top style may not suit buyers looking for practical, all-weather vehicles.
What’s Next for Austin Motor Company?
The Austin Arrow EV is just the beginning. Austin is already exploring new models and more powerful versions of the Arrow. The company also plans to expand production to India, which could make the brand more accessible globally. For now, the focus is on delivering these first 120 roadsters to eager customers, many of whom are thrilled to own a piece of automotive history with a modern twist.
Why You Should Care About the Austin Arrow EV
The Austin Arrow EV isn’t just a car—it’s a statement. It shows that classic design and electric innovation can coexist, offering a driving experience that’s both nostalgic and forward-thinking. Whether you’re a vintage car buff, an eco-warrior, or just someone who loves a fun ride, the Arrow delivers something special. Its limited production run and unique styling make it a must-watch in the EV world.
Ready to Join the Electric Revolution?
While the Austin Arrow EV may not be available in the U.S. yet, its launch is a sign of exciting things to come in the world of electric vehicles. Keep an eye on Austin Motor Company as they continue to blend heritage with innovation. For now, deliveries are underway in the UK, and lucky owners are already hitting the road in style.
